11/24/2023 0 Comments Spin selling and the challenger saleMost of the authors and their case references are with respect to a B2C situation. It is also quite intriguing to me that most of the books are written by individual sales men about their individual sales stories. There are many reasons why this is so, right from the way the book is made to the way it is titled one does not find any impact of a strong sales mind in the making of these products. When you visit the sales and marketing section of any book store, you don’t find too many books that capture your attention.
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